Créée par la légende du tennis français René Lacoste, quatre fois vainqueur d’internationaux et 1er joueur mondial en 1926 et 1927, la marque Lacoste s’inspire de ses valeurs sportives : exigence, fair-play, audace. Nous les transmettons de génération en génération, et cultivons l’élégance comme une manière d’être et d’inventer sa vie.

CONTEXT AND PURPOSE OF THE ROLE

The role of the National Account Manager is, on their perimeter, to
drive a sell-through retail approach more than a sell-in one in order to
develop a best-in-class sales and commercial organization for the company,
while positioning the brand in the premium tiers of distribution.

They will ensures long term business accompanying our partners in
compliance with guidelines and best practices to improve their sell-through.

They will be responsible to growth the business by taking orders in
accordance with Brand guidelines, both quantitatively and qualitatively.

They will ensure the profitable growth of the sales, meeting and exceeding
financial objectives and KPIs.

Liaising with the Strategic Channel Manager, they will develop the
business plan for existing and new customers and participates to the
development of the network.

They acts as a key leader to promote the brand position and to achieve the brand vision: To become the
most inspiring brand in Fashion-Sport.

MAIN RESPONSIBILITIES

Sales Development – Sell in

Drive perimeter business to achieve and exceed aims and KPIs (Turn Over,
penetration rate…)Manage and follow-up of all the meetings with relevant accountsCreate and realize a medium and long term plan in his/her perimeterReport and feedback on every meetings to the Strategic Channel Manager
on a weekly basisCommunicate consistently and transparently with the SC Manager and
relevant HO teams to highlight the state and the needs of the clients in order
to meet brand objectivesCollaboratively work with and alongside the Planning team to achieve the
business goals.

 

Sales Development – sell-through

Uses the relevant tool and liaises with Supply & Operation Team to
manage the replenishment in the most efficient way (increase sell-in during the
season without  damaging the next
sell-in)Manages and/or uses weekly reporting on Sell thru, deliveries and
accountancy to drive the businessIn discussion with the Strategic Channel Manager, maintain a schedule of
consistent communication and regular account visits, in order to review current
performance and identify areas for improvement.Ensure effective follow-up and action plans from all account visits
using the wholesale tools.Manage door by door to have the best place possible, next to our best
competitors in order to leverage the brand image and the business.Express brand guide lines to our Key Accounts in order to assure the
perfect execution of VM standards, aligned with retailFocus on sell-out accompaniment by improving VM standards, time to
market, stock management, replenishment…Build and maintain top-to-top relationships at key clients to better
understand their business priorities, and to deliver solutions that build
customer loyalty while driving sell-through and protecting margin.Embrace and manage challenging client issues and channel conflict
through a relentless ‘consumer-first’ approach.Ensure all our accounts respect the commercial policy (discounts, sales,
Christmas, sales operations…)Deliver professional and high quality responses to all external and
internal customer enquiries.Regularly review the training needs of account staff and any
requirements in-line with wholesale goals and objectives. Communicating all
relevant information to the Head of Market Training

 

Prospection and development plan

Participate to the elaboration of an omnichannel development plan and a
clear Mapping CoverageProspect new accounts in line with the brand strategy and the priorities
given by the Strategic Channel ManagerDeploy the Selective Distribution Policy on their perimeter

Essential
Criteria:

Extensive omni-channel experience with JD Sports is preferable 

Desirable
Criteria:

Footwear experience desirable Global and strategic vision,Ability to understand, control and plan a business strategy,Results oriented mindset,Strong customer satisfaction focusLives commutable to Manchester/London flexible